Direct Energy Forms New Division


Direct Home Energy™ is the new division created by Direct Energy® that is comprised of their home and residential services divisions. This new division will concentrate on serving their clients’ entire home that includes providing energy and services, connected home options, maintenance and protection plans, and energy efficiency solutions.

According to Badar Khan, the CEO of Direct Energy, “We’re already the market leader, serving three million customers with residential energy. We are also one of the largest home services companies with our heating, ventilation, and air conditioning (HVAC) businesses, plumbing, electrical, and solar operations. I am confident that bringing together these two divisions will help enhance what we offer, so we can continue to make a difference in people’s lives.”

Manu Asthana, the President of Direct Energy Residential will spearhead the new division. “Our goal is to always put our customers first. This will allow us to put together unique solutions for customers’homes, including grid-supplied and distributed energy, home services, home warranties, and protection plans as well as connected home bundles,” Asthana said.

At the present, the company’s thousands of clients enjoy and take advantage of the company’s bundled residential and service offers that are offered in the market today, just like its Nest and Protection plan bundles. With such bundle, the company’s customers can select a plan to protect their appliances and use one of the company’s franchised brands to service and maintain their plumbing, HVAC, and electrical system requirements.

According to the company, their customers will see no urgent difference in how they interact with Direct Energy or other company brands with this new united business units. The other company brands include Benjamin Franklin Plumbing®, One Hour Air Conditioning & Heating®, Home Warranty of America®, and Mister Sparky®.

The Direct Energy Business division will still continue to serve industrial and commercial customers.

According to its website, Direct Energy is one of the largest retail providers of electricity, natural gas, and home services in all of North America. The company is engaged in a wide range of businesses such as Direct Energy Residential, Direct Energy Services, Direct Energy Business, and Direct Energy Supply and Training. It is committed to providing its clients services and products in ways that improve the quality of everyday business and home life.